Why did we choose the name Godwit?

We wanted a species that we felt represented our mission and our team. Our world is full of incredible species, but we felt that the Bar-Tailed Godwit (Limosa lapponica) in particular exemplified characteristics that we strive to emulate.

This particular godwit holds the world record for the longest nonstop flight for a bird. Our inspirational long-haul flyer (Bird #4BBRW to be exact) broke the record when it flew for an incredible 11 days straight over a distance of 7,500 miles (12,000 kilometers) from Alaska to New Zealand.

Like Bird 4BBRW, our goal is to be a company that perseveres irregardless of challenges that may seem too daunting because we believe in our mission to build tools to help slow and potentially reverse biodiversity loss.

We are interested in identifying reoccurring problems, global support gaps, researching them, collaborating with affected stakeholders, and then developing tools, technology, and relationships to create real change.

We know it's a long and challenging journey, but we are in it for the long-haul.

Read more about the research on the famous Bird #4BBRW by visiting the Pūkorokoro Miranda Shorebird Centre and learn even more about the Bar-Tailed Godwit here.